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Maida (Refined Wheat Flour), a finely milled flour made from the endosperm of wheat grains. Known for its soft, powdery texture and versatility, maida is a key ingredient in both traditional and modern recipes around the world.
Maida is widely used for baking bread, cakes, biscuits, pastries, and pizza, as well as for making traditional dishes like naan, paratha, samosas, and other snacks. Its fine consistency makes doughs soft and easy to roll, while ensuring fluffy and light results after cooking.
Rich in carbohydrates and energy, Maida is an everyday kitchen essential that adds taste, texture, and softness to a wide variety of meals. Whether for professional baking or home cooking, maida delivers consistency, quality, and delicious results every time.
Pure white, fine powder with a smooth, consistent texture. You can see the premium quality in its bright, clean appearance.
Exceptionally fine and silky-smooth. Blends effortlessly with other ingredients without clumping or graininess.
Neutral and clean, allowing other ingredients to shine. Perfect as a base that doesn't interfere with delicate flavors in baking.
Very mild wheat scent that disappears during cooking, leaving no unwanted flavors in your final dish.
Ideal for cakes, pastries, breads, cookies, noodles, and traditional snacks like bhatura, naan, and samosas.
Store in airtight container in cool, dry place. Use within 6 months for best results. Not recommended for daily use as primary flour.
No, our maida is unbleached and free from artificial additives. The natural white color comes from careful milling of premium wheat.
While possible, we don't recommend maida for daily use. It's best reserved for special recipes where texture is crucial.
Maida is similar to all-purpose flour but milled finer, making it particularly good for delicate baked goods and Indian treats.
Some recipes specifically need maida for the right texture. It's about choosing the right flour for the right purpose rather than one being "better" than the other.
Like all refined flours, maida should be consumed in moderation, especially by diabetics. We recommend consulting your doctor for specific dietary advice.
Absolutely! Many people blend maida with whole wheat flour to balance texture and nutrition in their recipes.
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Consistent Quality & Reliability
Every batch of our maida performs exactly the same way, giving you predictable results whether you're baking for family or for special occasions. |
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Perfect Texture Every Time
Creates the light, airy texture needed for cakes and pastries that whole grain flours often can't achieve. Your baked goods rise higher and stay softer. |
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Neutral Flavor Base
Unlike stronger-tasting whole wheat flours, maida provides a clean canvas that lets your other ingredients - whether vanilla, chocolate, or spices - shine through. |
Versatile for Global Cuisines
From Western baking to Asian noodles to Indian treats, this flour adapts to any cuisine that requires refined flour for authentic texture. |
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Easy to Work With
The fine texture makes kneading and rolling effortless, whether you're making delicate pastries or stretchy pizza dough. |
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For Baking Cakes & Pastries
Sift before use for extra lightness. Perfect for sponge cakes, cookies, and flaky pastries. |
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For Breads & Buns
Creates soft, stretchy dough that rises beautifully. Ideal for dinner rolls and pizza bases. |
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In Traditional Cooking
Perfect for making soft bhatura, fluffy naan, and crisp samosas and pakoras. |
As Thickening Agent
Mix with cold liquid to make slurry for gravies and sauces. Prevents lumping better than coarse flours. |
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For Noodles & Pasta
Creates smooth, elastic dough that rolls thin without tearing. |